UNIQUE SELLING PROPOSITION (USP) OF DR. PIERRE
How Dr. Pierre Herbal
Cosmeceuticals differs distinctively from all others
1. Benefits/Advantages of Dr. Pierre
products as compared to other normal skin care products and/or
Products that overly depend on 'branding' to sell, need not have to go through
rigorous R+D since a new story repeatedly exaggerated via glossy & glamorous commercials is
powerful enough to lure a large number of hopeful consumers. The revenue from only one cycle of
consumers (who will not repeat their purchase because they have been disappointed) is more than
enough for these companies to retain a handsome amount of profit after paying off the ad fees, and
still leaving lots of excess funds to plan for their next 'new revolutionary' product launch with a
more interesting 'new story' to lure another cycle of hopeful consumers to part their
Such marketing strategy - in the name of branding - is very attractive to
companies that are obsessed only with revenue and profit margin. Particularly, in the skin care
industry players are very fond of this so-called, 'branding' marketing strategy, since it has been
proven to work well.
End-users are unaware that the ever 'new revolutionary' formulas were actually
some free standard formulations from raw materials suppliers, and not the superbly formulated end
product after years of rigorous R+D by the brand-owner, who will not hesitate to claim. The raw
materials suppliers will also often tweak an old formula here and there to offer it as a 'new
revolutionary' discovery and offer it freely to any manufacturer who imports their raw materials.
So, do bear this in mind and discount their claims at least 99.9% the next time a company launches
another 'new revolutionary' product.
One may wonder why within a few months or weeks, even a supposedly 'new
revolutionary' formula can be found in many other brands. And as soon as a 'new revolutionary'
formula is launched, it will disappear from the TV screen within a few months. Why such a short
product life cycle if it is really a 'new revolutionary' formula birthed from years of painstaking
At Dr. Pierre, we distant ourselves from those free standard formulations and
deceptive stories. Each and every of Dr. Pierre products is rigorously and uniquely researched and
developed to render Fast Efficacious
As end-users, your benefits from using Dr. Pierre products are obvious time and
cost savings in achieving a clear silky supple fairer complexion, saving all the anxiety and
disappointment. Dr. Pierre's Acne Treatment range render Fast Amazing Results. AND
Results Won't Lie!
As our distributors or franchisees, you'll be loved and highly appreciated by
your customers while earning what you deserve with your heads held high. Competitors will not be
able to offer any product close to Dr. Pierre's because their raw materials suppliers will have no
clue of our formulas. Unlike a mechanical product where reverse engineering is possible (although
time and money may still be a discouragement to some), for skin care products, reverse engineering
work to imitate a formula is just too time-consuming and costly, because what one sees are not
countable separate components in a mechanical product, but a homogenously-blended emulsion no
longer containing the original chemical structure & physiological property of its individual
ingredient, but with new compounds. To identify individual ingredients & the content weight of
each in their original form in the formula is almost an impossibile task, at least in this century.
If you happen to be a competitor reading this article, don't try to imitate our formulas, unless
you go to the extent of shameful industrial espionage like one Singapore company did with our
Wondergel, and lying that they have formulated their own Marvelgel! You'll surely not going to make
Moreover, Dr. Pierre has also a wide range of unique and efficacious Professional
Salon Treatment products to service your customers to capture their loyalty to you, so that they
will not wonder to other salons whose owners and/or beauticians will no doubt try promoting other
brands to them.
2. Unique Selling Proposition (USP) of Dr. Pierre
WHO NEEDS SKINCARE PRODUCTS
Practically everyone since birth ( if we include shampoos and bath /
shower products ). Amongst skincare consumers today, there's a huge demand for products that can
address the PAIN and PLEASURE elements.
Owing to the fact that Skincare manufacturing companies at large rely
on standard formulations (given them freely by Raw Materials suppliers), to make end products that
DO NOT perform and DO NOT deliver the PLEASURE which consumers sought after for beautiful baby-soft
youthful complexion, skin care product users continue to suffer the after-use side effects of skin
complications like, clogged-pores, milia, coarse skin, seborrhoeic skin, dry/dehydrated skin,
pre-mature aging, rash/inflammation, pimples, acne, pigmentation etc. Over ninety-five percent of
these consumers end up having to tolerate the painful torture of blackhead removal sessions at
salons. More than 70% end up having to seek for remedial treatment.
This is just one
This article is
contributed by the STOMP Team. Click to view images and
details from source here!
As a result, there's a very large consumer base today looking
from the pain of unsightly sores, bumps, whiteheads, and blackheads etc. and the
reduced risk of permanent scarring from poor treatment
mornings of anxiety because more acne and other flaws appeared on their skin while they
Secrets about how they can STOP acne and acne scars at the root
from popping pills (if can be avoided), their side effects, and putting harsh unknown
chemicals on their skin
They want back their
confidence and self-esteem. Thus, real efficacious skin care products with qualified
professional advices that can address these nightmares and PAIN are no doubt highly in
Men and women with average complexion (with little or no
significant skin flaws) are continuously finding ways to enhance their external look. Apart
from the popularity of health food these days, skin care products are being sought after as
answers to this PLEASURE seeking need.
Thus, real efficacious skin care products that can render this PLEASURE
realization will continue to be in great demand!
WITH THE FOLLOWING UNIQUE SELLING PROPOSITIONS (OR MULTIPLE SELLING PROPOSITIONS)
DR. PIERRE HERBAL COSMECEUTICALS IS A STRONG CONTENDER AND TREND-LEADER IN THE SKIN CARE
Pierre was one of the 2 pioneers in Singapore who were certified in 1980 as a qualified
Beauty Therapist cum Beauty Therapy teacher by the late honorable Dr. William
Arnold-Taylor, who was Life Fellow, Royal Society of Medicine Founder Member U.K. and
founder of ITEC, U.K.
Pierre was also a certified Physiatrist by Dr. Taylor, and is a member of the London
and Counties Society of Physiologists (LCSP). He was indeed very fortunate to be
personally trained and mentored by Dr. Taylor in U.K. Dr. Pierre also possesses a
Masters degree in Information Systems (CQU) and a Doctorate degree in Business
Product Life Cycle - Proof of our genuine high product quality & efficacies. We
need only refine our formula year after year. Most of our products are already over 10 years (some even over 20
years) in the market and still in demand. Most competitors have to offer 'new' products
with new gimmicks every few months to replace the short product life cycle of their
products, without which their old products will die off within 6 to 12
Testimonials - Lots of Audio and Written testimonials. Many are satisfied customers from our Acne Treatment and Acne
Scars treatment courses. Most competitors have only a few, and are mostly
fakes. Today, a company can spend
USD 1000 to buy 200 fake testimonials, even from MDs from another country!
Availability of Trial Kits (Travel Kits) - Before committing to a
larger sum of money for the retail products, customer can try the complete regimen for
up to 14 applications at only USD77.70 a kit! Most competitors won't offer this because
they know they are going to lose the potential customer, if they allow him/her to try a
complete range of trial sizes.
WE ARE LEADERS IN THE FOLLOWING:
1979: 1st to organize a
wide-scale Beauty Congress & conducting Professional Beauty Treatment Courses to churn out
Professional Aestheticiennes, in Singapore, Malaysia, and Indonesia.
1981: 1st to organize a
wide-scale Aesthetics Acupuncture Congress and conducting Aesthetics Acupuncture Courses for
a. 1st to Research,
Develop and Manufacture a wide range of Herbal Skin Care & Acne Treatment Products for skin
flaws such as Seborrhea, Pigmentation, Acne, Acne Scars etc..., when every other company was still
importing and marketing products without a clear understanding on their suitability.
b. 1st to Develop and Manufacture Eye Gel and Face Gel long before
they became popular now.
c. 1st to Develop and Manufacture Facial Scrubs using smooth
spherical POE soft beads in mild oil-in-water emulsion base that works even on Acne and Acne Scars,
instead of using the conventional coarse pumice sand or almond husk grains in harsh strong soap
d. 1st to Develop and Manufacture a range of Professional Tailor-make
Active Massage Creams and Active Masks using Active Fluids made from natural ingredients for treating
skin problems. This 5-product range consists of herbs like Rose Oil, Grape Fruit Seed, Hop, Calendula, Tea Tree Oil. This allows an Aesthetician to prepare a freshly blended massage cream or mask with the flexibility of adjusting the strength of each ingredient.
e. 1st to Develop and Manufacture Anti-UV Day Creams, Foundations and
Lotions for daily use, when other companies still believed that Anti-UV action is only for
sunscreen products for beach applications.
1984: 1st to introduce and
conduct Courses for Professional and Character Makeup for stage, TV and movies in Singapore. In a
national makeup contest, all four of Dr. Pierre's students who participated came in 1st, 2nd, 3rd
& 4th positions respectively.
a. 1st to Develop and
Manufacture the talk-of-the-town Wondergel, the first safe, convenient and painless Blackhead
Removal Gel (now known as Ginseng Exfoliating Gel), which has attracted the attention of more than
ten Malaysian and Singapore medias including one popular French Beauty Magazine to write more than
30 articles concerning Dr. Pierre's Wondergel.
b. 1st to export Singapore-made quality herbal skin care products to
the USA, Europe, Taiwan, Hong Kong, Malaysia and Indonesia.
1993 & 1995: Awarded
International Europe Award for Quality.
1997: 1st to export
Singapore-made quality herbal skin care products to China, and awarded the International Award for
Best Trade Name.
2000: Awarded the highly
acclaimed Commercial Prestige Award.
2006: 1st to export
Singapore-made quality herbal skin care products to the Middle East.
2008: 1st to export
Singapore-made quality herbal skin care products to India, and co-branding with Asia's largest
hospital management group who builds hospitals and universities to train
2010: 1st to Develop and Manufacture a wide range of Uniqe Professional Tailor-make
Active Massage Creams and Active Masks using Nine Active Fluids made from herbal extracts for treating
varied skin problems covering blackheads, pigmentation, wrinkles, acne, acne scars and more. Theoretically, this system allows an Aesthetician to blend at the moment of need unlimited combinations to treat almost any blemish - with varied viscosity and treatment strengths.
RECIPIENT OF AWARDS
1993 & 1995: Received the
International Europe Awards for Quality.
1997: Received the
International Award for Best Trade Name.
2000: Received the highly
acclaimed Commercial Prestige Award.
Regain Self Confidence - regaining your Youthful
Baby-soft Complexion so rapidly with our products gives you the confidence that you are
in control, so long you have the right products & enlightened professional advice,
and not because your skin is hopeless.
More successful career - your network of friends, biz
associates, colleagues and peers will enlarge, and will definitely add value to your
Enhanced Health and Wealth - with no more sleepless
nights and worries over your complexion, you will be healthier, more energetic and have
a clearer mind and wisdom in sowing the right Thoughts, leading to the right Actions
and reaping positive Habits that yield a good and well-liked Character that will bring
you to your Destiny of great Health & Blessed Wealth!
Blessed Society, Nation and the Planet Earth - your
blessed family members and you will radiate the blessings to Society at large, the
Nation and the Planet Earth, and back to yourself and your family!
3. Ingredients specially used in Dr.
Pierre products and their benefits which are not commonly found in other
Most competitors would love bragging that a
particular 'panacean' ingredient has been incorporated in their 'new revolutionary' product
formula, supported only merely by a beautiful ad-copy story via some glamorous commercials. If it
is so simple to claim a product formula as 'new revolutionary discovery' by just adding one or two
'panacean' ingredients, then that product will never be unique or revolutionary, because every
other manufacturer can also simply add that 'magic' ingredient in their formula. This product has
no Unique Selling Proposition (USP) if every other brand can do the same.
At Dr. Pierre, you will be surprised to hear from
us that we are just using basic U.S. Pharmacopea (USP) and British Pharmacopea (BP) grade raw
materials and herbal extracts, with nothing to brag about in this aspect. However, what made our
products unique and highly efficacious is our rigorous R+D work, and our blending skills of the
right ingredients and proportions to offer end products that render great synergistic actions to
yield Fast Efficacious
Results. Thus, every Dr. Pierre product has its
Unique Selling Proposition (USP).
This can be easily illustrated by a musical piece.
Every song-writer/composer uses the same musical notes from various octaves, and organizes
individual parts to be played by any musical instruments and gadgets of their choice, but only a
small number can produce great musical pieces that can last for centuries. The song can have the
best pianist on earth to play it but, without the right combination of the other players' parts,
instruments, volume, feel etc. the final musical piece produced can still be a disaster and nerve
cracking to the audience ears. On the contrary, even if every member in the band or orchestra
possesses only average musical skills, but when each is given the right part to play with the right
feel and volume the final musical piece will sound great. The Unique Selling Proposition (USP) of a
song, clearly, does not come from One great musician or singer (who can easily be engaged by
another record company), but from the right combination of so many aspects of things which cannot
be easily copied. This is then the real Unique Selling Proposition (USP), and formulating a great
skin care product with real Unique Selling Proposition (USP) is no difference from producing a
great final musical piece.
If you're a competitor who happens to be reading
this article, don't try to imitate us. You will not succeed in creating the same power and
attraction of that final 'song' that Dr. Pierre has put together, unless you're willing to spend
the same years of painstaking research work like he did.
4. How are Cleansers, Toners, Whiteners
etc of Dr. Pierre products different from other such products available in the market in terms of
often launch a 'NEW' cleanser every now and then on ad hog, with a new story. Over time,
consumers are offered an accumulated number of unrelated cleansers, each having its own
'panacean' ingredient that is supposed to make that cleanser 'Revolutionary.' After some
months of heavy advertising, most of their 'Revolutionary' cleansers will just disappear
overnight from their product line, to be replaced by 'Newer Revolutionary' ones and the game
continues. At Dr. Pierre, every cleanser is formulated to ensure that it helps and
complements in acne prevention or acne treatment and acne scars treatment
While brand owners other than Dr. Pierre continue
to benefit from consumers buying their ever new stories, consumers receive no benefits but only
confusion and frustrations in witnessing their complexion becoming worse day after day, and ending
up having to seek acne treatment or acne scars treatment.
Consumers are also told to buy a separate makeup
remover, apart from the daily cleanser, as if removing makeup is much tougher than removing daily
staled grime and dirt, and as if one needs only a less effective cleanser in removing daily staled
grime and dirt.
Not only are consumers ending up with two
cleansers, but stains of staled makeup and staled grime and dirt are still accumulated after every
effort to remove them with the two cleansers. Overtime, pores are more clogged and complexion
becomes coarser and dull, with signs of pre-mature ageing. Acne breakouts become norms.
That poses another great opportunity to create
another money-churning product to offer consumers with the hope of ridding their coarse complexion
- Facial Scrubs and other acne treatment and acne scars products!
Facial scrubs found everywhere in the market are
nothing but cream soap cleansers added with some coarse grains. Consumers are told that the coarse
grains are necessary to render the sand-papering action on skin in order to smoothen it like how a
rough-grained wood surface is being smoothen. See the enlarged image of rough edged grains found in
competitors' facial scrubs.
The end result? Consumers got to see a
dry/dehydrated ruptured complexion, yet with more grease on the surface skin. Consumers are
eventually given the impression that their own skin is hopeless, not the products, since no
cleansers seem to help. Theur ruptured skin will lead to acne breakouts requiring them to seek
further acne treatment and acne scars treatment.
At Dr. Pierre, we don't launch products on ad hoc
basis, but with careful and rigorous research first on what problems consumers are encountered
with, and what properties and action a product should possess to effectively alleviate those
problems. We then set to make out hundreds of samples through trial-and-error until we could narrow
down to a few promising ones, using Dr. Pierre himself and his family members as guinea pigs. The
formulas are then further refined to achieve thermal stability, the right viscosity, application
safety with no skin sensitizing via human patch tests, appropriate shelf life, and most important
of all the final formula must render Fast Efficacious Results. A pilot batch is then made for our
close customers to evaluate (and further refined whenever necessary) before going into actual
It is with this real passion of Dr. Pierre in his
rigorous result-oriented R+D work that today, consumers can truly enjoy the following benefits
listed below with the respective cleanser:
91S ClearPore Serum (version 3 Blackhead Remover -
A serum that very effectively loosens all stubborn blackheads visibly right before your eyes, with
NO SQUEEZING, NO PAIN and NO TEARS!
Benefits: Achieve a clear clogged-free radiant silky complexion
within minutes without all the pain. Great for acne treatment and on acne scars lightening
10F AA Refreshening Fluid - A water-thin liquid
cleanser that removes also makeup effectively, for Acne Skin.
Benefits: Achieve a clean fresh radiant complexion with only one
cleanser, while treating your acne and acne scars (safe also for non-acneic skin).
14 Chamomile Cleansing Cream - A Oil-in-Water
(O/W) emulsion cleanser that removes even thick opera makeup only in minutes.
Benefits: Achieve a clean fresh clogged-free radiant silky complexion
with only one cleanser. Great to include in your acne treatment and acne scars regimen.
14D Ginseng DeepCleanse Lotion - A Milk Cleanser
that removes even lip color without leaving any color stains.
Benefits: Achieve a clean fresh radiant silky complexion with only
16 Ginseng Cleansing Milk - A Milk Cleanser that
hydrates dry/dehydrated skin.
Benefits: Achieve a clean fresh radiant silky complexion.
17F DeepCleanse Refreshening Fluid - A water-thin
liquid cleanser that removes also makeup effectively, for Sensitive Skin and acne skin.
Benefits: Achieve a clean fresh radiant complexion with only one
cleanser. Great to include in your acne treatment and acne scars regimen.
31-D Sage Purifying Scrub - A soft spherical beads
scrub for Dry Skin, that gently dissolves dead cells and clogged debris, leaving skin silky,
radiant, soft, smooth and youthful.
Benefits: Achieve a clean fresh clogged-free radiant silky
complexion. Great to include in your acne treatment and acne scars lightening regimen.
31-O Sage Purifying Scrub - A soft spherical beads
scrub for Oily/Normal Skin, that gently dissolves dead cells and clogged debris, leaving skin
silky, radiant, soft, smooth and youthful.
Benefits: Achieve a clean fresh clogged-free radiant silky
complexion. Great to include in your acne treatment and acne scars lightening regimen.
Distancing ourselves from what others do, we came
out with our own unique scrub formula by incorporating smooth soft sphearical beads in a unique O/W
gentle emulsion. Please see enlarged image of smooth soft sphearical beads in Dr. Pierre facial
scrubs #31-D and #31-O.
Toners have been in the market for decades. Consumers are told that
after cleansing, toner must be applied to moisturize the skin. However, most toners found in the
market are nothing but merely water with coloring and nice smelling fragrance. Worse, many even
contain a high concentration of ethyl alcohol to act as preservative to kill water-borne bacteria
and as solvent to the fragrance, while rendering a cooling effect on the skin and quick evaporation
when applied. Consumers are misled into believing that the toner has unique properties for rapid
absorption into skin when in fact they are actually evaporated due to the volatile nature of
At Dr. Pierre, we discovered that after a good
cleansing, when the pores are really clear and unclogged, the skin can absorb very well of what
follows. Thus, it makes sense to follow up with a toner specifically formulated in providing the
real need to the end-user's skin. Hence, Dr. Pierre has developed a range of 7 toners with benefits
as shown below :
PCode Description :
#60 Myrrh Toner : Achieve a moisturized skin with anti-acne
#62 Witch-Hazel Toner : Achieve a moisturized skin with pore-refining
#63 Camphor Toner : Achieve a moisturized skin with oil normalizing
#66 Aloe Toner : Achieve a good hydrated skin
#67 Licorice Toner : Achieve a moisturized skin with
#68 Vitamin C Toner : Achieve a moisturized skin with whitening
#69 Collagen Toner : Achieve a moisturized skin with rejuvenating
There are many whitening products offered by competitors, each with
different whitening agent and method of bleaching or whitening skin cells. Many companies claim
that their one single whitening product alone or treatment procedure can whiten the skin within
minutes of application and has the ability to sustain, as if the skin is a sheet of material that
can be washed, dyed, treated and bleached instantly.
However, we found that any single whitening
treatment result is only temporial whether by bleaching agent (such as hydroquinone used in many
whitening products), Intense Pulse Light (IPL), micro-dermabrasion, acid peel and the like. Some
treatment products and procedures can even lead to skin sensitization and complications lasting
from days to years. Some will cause acne breakouts requiring further acne treatment and/or acne
We, at Dr. Pierre, advocate that the optimal
treatment method is best to flow along with nature and with skin's metabolic function.
We discovered that one's complexion will be
smoother and fairer with enhanced cell metabolism, and cell metabolic rate is enhanced when
a. Products applied are non-comedogenic, to avoid
debris buildup and clogged pores.
b. Cleansers are able to cleanse very well without leaving stains,
yet keeping skin hydrated/moisturized.
c. Pores are clear (unclogged), because any useful efficacious
properties from a product can be better absorbed.
d. UV rays can be shielded daily (and not just at the beach), to
avoid collagen damage.
e. Products applied possess the capability in
With the above findings, even Dr. Pierre cleansers
are uniquely formulated to render a much fairer complexion after each application, because they are
non-comedogenic and they cleanse very well leaving no stains (thus, clogged-free), yet leaving skin
hydrated/moisturized. This enhances cell metabolic rate and helps lighten acne scars.
As for Dr. Pierre toners, although #68 is
specifically formulated to help speed lightening pigmented cells, all the remaining toners render
great moisturizing action in keeping skin hydrated/moisturized, thus, enhancing cell metabolism and
helps lighten acne scars.
Dr. Pierre day creams (#74-P & #76-P) are
uniquely formulated with 3-in-1 functions - anti-UV, moisturizing and natural makeup foundation.
Although #70 day cream is transparent in texture (without the makeup foundation shade), it also
offers anti-UV & moisturizing actions. All of these incorporated actions enhance cell metabolic
rate and helps lighten acne scars.
Products #98 (with natural makeup foundation
shade) and #98S are blended with ingredients that lighten melanin cells while moisturizing the
skin. Product #98 is also a great cover-up cream for pigment patches. It works great for lightening
Product #79-P possesses 4-in-1 action - anti-UV,
moisturizing, natural makeup foundation and lightening melanin cells. It is also a great cover-up
cream for pigment patches. It works great for lightening acne scars.
All Dr. Pierre night creams (#84, #86, #87 &
#89) are also non-comedogenic and with properties to nourish, moisturize and revitalize to enhance
cell metabolic rate. They all help lightening acne scars.
Even all Dr. Pierre masks are formulated to
provide adequate moisturizing action besides each individual mask's specific action, to ensure that
enhancement of cell metabolic rate continues, and acne scars are lightened.
In conclusion, what makes Dr. Pierre products so
different from and so effective than the others, is our holistic approach in doing things. Each
product recommended in a complete regime for a customer complements and effectively enhances the
other to render Fast Efficacious
Results, and RESULTS Won't Lie!
Competitors work on ad hoc basis, ending up with a
range of unrelated products that do not complement one another, and often discontinuing and
replacing products due to their very short product life cycle, because they do not deliver as
claimed. Worse, since competitors' formulas are given them free from various raw materials
suppliers their products will never work like family-related formulas. Moreover, many brand owners
outsourced different products to different contract manufacturers (eg. One cleanser to vendor 'A',
another cleanser to vendor 'B', toner to vendor 'C', day cream to vendor 'D', and so on), while
promoting them as a set/range of family products. So, their problems are compounded - product
formulas are Free standard ones that every other manufacturer also have access to PLUS formulas
coming from different unrelated vendors.
End-users of Dr. Pierre products witness rapid
complexion improvement, especially when using our complete range from cleansers (daily cleanser,
facial scrubs, exfoliating gel, clear-pore serum) to toners, day creams, night creams, masks &
For acne treatment Dr. Pierre products render
amazing results like the images shown below:
For more information, please logon to: http://www.acneblackheadssingapore.com